Social media marketing in Denver is the work of putting your business in front of local people where they spend time: their feeds, stories and short videos. It ranges from posting your own photos a few times a week to running paid campaigns aimed at people near your door. This page explains what a social media agency does, the federal rules that come with it, and how to judge a proposal.
Marketing Company Denver is an independent referral service, not a marketing agency. When you send the form, your details go to an independent marketing agency that prepares any proposal and does any work.
What a social media agency does
- Organic posting: planning, shooting and posting photos and short video on your own pages.
- Paid social: ads aimed by location, age and interests, such as everyone near a new shop in Five Points.
- Community: answering comments and messages, or setting up a way for you to answer them.
- Creators and influencers: arranging posts by local people with an audience, where it suits your business.
- Reporting: what was posted, what was spent and what came of it.
For many Denver businesses social works best alongside search: social reaches people before they are looking, search reaches them when they are. A restaurant, a gym or a boutique can get a lot from social; a plumber usually gets more from Google Ads and local SEO.
The FTC rules every social plan must follow
Social is where marketing law most often catches small businesses out, usually through endorsements and reviews. The FTC’s rules apply to the business and can apply to the agency that runs its social media.
Endorsements and influencers
Under the FTC’s Endorsement Guides, an unexpected material connection between a business and the person promoting it, such as payment, free product, employment or family ties, must be disclosed “clearly and conspicuously.” The FTC says a disclosure tucked away in the comments, behind a “DISCLOSURE” link or only on a home page is not enough. Employees who post about their employer must say so, and “listing your employer on your profile page isn’t enough.”
Responsibility is shared. The FTC’s rule says advertisers “may be liable for a deceptive endorsement even when the endorser is not liable,” and should guide, monitor and act on problems with the people who promote them. It also says advertising agencies and similar intermediaries “may be liable for their roles in creating or disseminating endorsements containing representations that they know or should know are deceptive.”
Results claims
If a post or ad shows a customer’s results, and those results are not what people will generally get, the FTC’s guides say the ad should clearly disclose the generally expected performance. A before-and-after that only shows the best case can be a problem.
Reviews and fake influence
The FTC’s Consumer Reviews and Testimonials Rule, in effect since October 21, 2024, bans fake reviews and testimonials, buying reviews you know or should know are fake, and offering anything in exchange for a review that expresses a particular sentiment. It also bans selling, distributing or buying “fake indicators of social media influence” for a commercial purpose: fake followers, views and likes. Any agency that offers to grow your followers by buying them is offering to break that rule.
Simple test
If a post was paid for, gifted or written by someone with a connection to you, say so in the post itself, in plain words people will see.
Want a social plan for your Denver business? Send the form and an independent agency can prepare a proposal.
What a good proposal covers
- Which platforms, and why those for your customers.
- How often it will post, and who makes the photos and video.
- How paid campaigns will be aimed: which parts of Denver, which people.
- How endorsements, creators and reviews will be handled under the FTC’s rules.
- Who owns the pages and the ad accounts. You should.
- What you will see in reports, and what each measure means.
Questions to ask a Denver social media agency
- Will my pages and ad accounts stay in my name?
- Who will shoot photos and video, and will you come to my business?
- How do you disclose paid or gifted posts by creators?
- Do you ever buy followers, likes or views? The answer should be no.
- How will social fit with my website and my Google profile?
Organic posts or paid social
Organic posts are free to publish but tend to reach mostly the people who already follow you. Paid social costs money but lets you choose who sees a post: people in a set part of Denver, of a certain age, with certain interests. Many businesses that do well on social use both. The posts build a page worth visiting; the paid campaigns bring new people to it.
Ask the agency how it will split the effort, and how you will know which posts and campaigns led to bookings, visits or orders. Likes are easy to count and easy to fake, which is one reason the FTC bans buying them; what matters is what people did next.
Questions people ask
What does a social media marketing agency do?
It plans and runs your social presence: posting photos and video, running paid social ads aimed at local people, answering or routing comments and messages, working with creators and reporting what happened.
Do influencer posts need a disclosure?
Yes, when there is a material connection such as payment or free product. The FTC says the disclosure must be clear and conspicuous, not hidden in comments or behind a link.
Can I buy followers to look bigger?
No. The FTC’s rule bans selling or buying fake indicators of social media influence, such as fake followers, views and likes, for a commercial purpose.
Is social media enough on its own?
For some businesses it carries a lot of weight, but most also need a website and a Google Business Profile, because people check those before they buy.
Is Marketing Company Denver a social media agency?
No. Marketing Company Denver is an independent referral service, not a marketing agency. When you send the form, your details go to an independent marketing agency that prepares any proposal and does any work.
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